Quality Labels at a glance

In tourism, quality plays the decisive role in competition. Guests must be able to sense quality.
Labels send signals to the guests so that they know exactly what services they can expect.

Anyone who stops improving has stopped being good.

Quality is a key driver for sustainable success in Switzerland as a tourist destination.

Chantal Beck, Vice director + head of quality labels

Quality Labels for touristic destinations


On behalf of its members the Swiss Federation of Tourism supports a number of labels in tourism and acts as inspection and verification body.

Labels can be received by businesses or destinations. Quality commissions consisting of representatives of the most important touristic federations and service providers regularly assess criteria and processes.