The Q-Programme – a European success story
Since its launch in 1997, the Quality Programme of Swiss Tourism has fully established itself all over Europe.
Various countries and German states have acquired the contents of the Quality Programme and implemented them under their own name.
- Greece, Latvia and Tyrol have acquired the contents of the programme of level I.
- Luxembourg and its touristic enterprises have been implementing level II also since autumn 2008.
- In Germany the initiative started in single states – with “Servicequalität Deutschland” a solution on the federal level was finally reached.