The label ensures great family holidays

The three main targets of the label Family Destination are:


The places and destinations respect the credo and fulfil the criteria – this motivates them to achieve and secure a high quality level in their services.

Special profile of the services

The high quality standards regarding friendliness towards children and families not only apply to the individual properties but for the whole place or the whole destination. Places and destinations can set themselves apart from competitors here and abroad. 

Transparency for the clients

The label guarantees the guests that the place or destination where they stay meets the criteria asked for and that therefore the quality is outstanding. Holiday places and destinations in Switzerland and the Principality of Liechtenstein can apply for the label Family Destination if they meet the requirements according to the award procedures. The basic requirement ist the quality label.